Speakers
Adriana Bonazzi
General Manager
Marcas de Restauración
With a solid background in representing and defending the interests of the sector, she will focus on how to connect the needs of the restaurant industry with institutional support, with the goal of conveying companies’ concerns and creating policies that promote balanced and sustainable growth.
Alejandro Hermo
CEO

GOIKO

Alejandro Hermo has led the growth of one of Spain’s most influential chains. He will discuss how operational innovation and collaboration with investment funds can be key to success in the restaurant sector.
Borja Oria
Partner and CEO Investment Banking
Arcano Partners
With extensive experience in investment banking, Borja, who has been instrumental in the expansion of retail and restaurant brands, will discuss how to maximize the profitability and value of restaurant brands.
Bruno González
Partner & Managing Director
Grosso Napoletano
He has been a key figure in the brand's expansion, leading fast and solid growth. He will share strategies on how to maintain the brand's essence while pursuing accelerated expansion, with a special focus on attracting and retaining talent to ensure a strong organization.
Daniel Agromayor
General Manager
Five Guys Spain & Portugal
He will offer his vision on the importance of preserving the brand's core values during the expansion process, ensuring that customer experience remains central to operations, something fundamental for a brand like Five Guys.
Edurne Uranga
VP Foodservice EU
Circana
She will address consumer behavior and the strategies needed for restaurant brands to thrive in a context of rising prices and changes.
Enrique Francia
President
Grupo Foodbox-Lateral
Enrique will reflect on how to create growth opportunities, maximizing the value and profitability of brands in a context where strategic investment and operational management are key.
José Luis Portela
General Manager
Alsea Europe
He will focus on how efficient management and continuous innovation have been fundamental to the growth of brands like Alsea Europe (which operates major restaurant brands in Spain such as Domino's Pizza, Ginos, Starbucks, Burger King, Vips, and Foster's Hollywood).
José María O'Kean
Economist & Professor
Pablo de Olavide University
Recognized for his ability to apply economic theory to real business problems, he will address how restaurant companies can adapt to a volatile economic landscape, balancing technology and profitability.
Jordi Pascual
Co-Founder & Managing Director
UDÓN
He will offer insights based on building a strong corporate culture that has enabled Udón’s scalability. He will share his approach on how to transform an emerging brand into a solid reference, emphasizing team management and sustainable growth models.
Leopoldo Reaño
Managing Director
DeA Capital
He has led strategic initiatives that have enabled multiple restaurant companies to maximize their profitability and competitiveness. He will analyze how investment funds can collaborate with operators to drive long-term success.
Paloma Cabral
Corporate Impact Director
McDonald’s
She has been a key player in the development of positive impact strategies for McDonald’s. She will talk about the need for an open dialogue with public institutions, exploring how effective collaboration can drive positive changes in the industry and foster policies that boost sector development.
Carlos Gómez Vendrell
CEO & Co-founder
Cheerfy
He will open the event and participate in a one-on-one conversation with José María O'Kean, where they will reflect on the key trends in the restaurant sector.
Adrián Maseda
Co-founder
Cheerfy
He will conclude the event with a reflection on the key takeaways and discussions of the day. Afterward, he will introduce the networking cocktail, offering attendees the opportunity to connect and share ideas in a more relaxed environment.
This event will bring together leaders from the restaurant industry, investment funds, and macroeconomic experts.
The Cheerfy CEO Summit 2024 will bring together 100 leading figures from the organized restaurant industry to delve into the immediate future of the sector and the challenges it faces, from the global perspective provided by key operators and investment funds specialising in the restaurant industry.
calendar_month 10th October, 2024 from 18:00 a 23:30
place Casa Matesanz, Gran Vía nº 27, Madrid
Speakers
Alejandro Hermo
CEO
GOIKO
Alejandro Hermo has led the growth of one of Spain's most influential chains. He will address how operational innovation and collaboration with investment funds can be key to success in the restaurant sector.
Borja Oria
Partner and CEO of Investment Banking
Arcano Partners
With extensive experience in investment banking, Borja, who has been key in the expansion of brands in the retail and restaurant sectors, will discuss how to maximize profitability and the value of restaurant brands.
José María O'Kean
Economist and Professor
Universidad Pablo de Olavide
Recognized for his ability to apply economic theory to real business problems, he will discuss how restaurant companies can adapt to a volatile economic landscape, balancing technology and profitability.
Edurne Uranga
VP Foodservice EU
Circana
She will address consumer behavior and the necessary strategies for restaurant brands to thrive in a context of rising prices and change.
Adriana Bonazzi
General Director
Marcas de Restauración
With a solid background in representing and defending the interests of the restaurant sector, she will focus on addressing how to connect the needs of the restaurant industry with institutional support to convey company concerns and create policies that promote balanced and sustainable growth.
Jordi Pascual
Co-Founder & Managing Director
UDÓN
He will provide a perspective based on the consolidation of a strong corporate culture that has driven Udón's scalability. He will share his approach on how to transform an emerging brand into a solid reference, emphasizing team management and sustainable growth models.
José Luis Portela
General Director
Alsea Europa
He will focus on how efficient management and continuous innovation have been fundamental to the growth of brands such as Alsea Europa (operator of leading restaurant brands in the country such as Domino’s Pizza, Ginos, Starbucks, Burger King, Vips, and Foster's Hollywood).
Paloma Cabral
Director of Corporate Impact
McDonald’s
She has been a key figure in developing positive impact strategies for McDonald’s. She will talk about the need for effective dialogue with public institutions, exploring how effective collaboration can drive positive changes in the industry and foster policies that promote sector development.
Daniel Agromayor
General Director
Five Guys Spain & Portugal
He will provide his perspective on the importance of preserving foundational values during the expansion process, ensuring that customer experience remains the core of operations, which is essential for a brand like Five Guys.
Bruno González
Partner & Managing Director
Grosso Napoletano
He has been a key figure in the brand's expansion, leading rapid and solid growth. He will share strategies on how to maintain the brand's essence while pursuing accelerated expansion, with a special focus on attracting and retaining talent to ensure a strong organization.
Leopoldo Reaño
Managing Director
DeA Capital
He has led strategic initiatives that have enabled multiple companies in the restaurant sector to maximize their profitability and competitiveness. He will analyze how investment funds can collaborate with operators to boost long-term success.
Enrique Francia
President
Grupo Foodbox-Lateral
Enrique will reflect on how to create growth opportunities, maximizing the value and profitability of brands in a context where strategic investment and operational management are key.
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Agenda

OCTOBER
10
18:00 - 18:30

Reception

18:00 - 20:30

Presentations

18:30 - Opening

  • Carlos, Cheerfy
  • Jose María, Pablo de Olavide University

A New Crisis? Business Strategies in Uncertain Economic Environments

  • Jose María, Pablo de Olavide University

The Change Cocktail in Restoration: Growth of Chains and Changes in Consumer Behavior

  • Edurne, Circana

Partners in Growth: The Investment Fund Formula and the CEO to Drive Success in Restoration

  • Alejandro, GOIKO
  • Leopoldo, DeA Capital

Family Roots, Global Impact: The Success Formula Behind Leading Restaurant Chains

  • Daniel, Five Guys
  • Jose Luis, Alsea Europe

From Promises to Powers: Challenges and Opportunities for High-Growth Restaurant Brands

  • Bruno, Grosso Napoletano
  • Jordi, Udón

Allies for Growth: How to Connect the Needs of Restoration with Institutional Support

  • Adriana, Restaurant Brands
  • Paloma, McDonald's

Delivering Value: How to Maximize the Valuation of a Restaurant Business

  • Borja, Arcano Partners
  • Enrique, Foodbox-Lateral Group

    • 20:25 - Closing

    • Adrian, Cheerfy

20:30 - 23:00

Cocktail

Location
place
HUB27
Gran Vía, 27, Madrid
Cheerfy Summit 2024 will take place on the fifth floor of the Casa Matesanz, located at number 27 of Gran Vía in Madrid. This emblematic open-plant event space provides a beautiful panoramic view of the capital. One hundred restaurant industry leaders will come together for 5 hours to get inspired, share, network and have fun.
Register
The invitation-only event will bring together key figures from the organized restaurant sector, with the CEO as the main focus. All of this will take place without overlooking the fundamental role of technology.

Later, Cheerfy will share the most important highlights of the event online, showcasing the key learnings and innovations from the Cheerfy CEO Summit 2024.