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Juancho´s BBQ

Juancho´s BBQ needed an integrated solution to address specific issues: improving operations in their establishments by increasing table turnover, having their own home delivery channel, and enhancing communications and consumer relations.

With several Cheerfy products, we have formed an alliance, thus digitizing the consumer experience at Juancho's BBQ.

Client
Juancho´s BBQ
Category
Casual Dinning
Products
Shop, Kiosk, Pay & Loyalty
imagen promocional de cheerfy
15%
of the customers
leave feedback
93%
of the in-house clients
satisfied with the speed of payment.

How Juancho's BBQ has boosted its efficiency by enhancing the dine-in experience.

Juancho´s BBQ opened its doors in 2018 with a distinctive feature: its unwavering passion for meat. As its popularity soared, so did its venues. With 10 establishments spread across Madrid and cities like Valladolid, they stand out in iconic spaces such as the Chamberí market. Juancho´s decided to unite all its diners under one community: Juanchonistas Club, a loyalty program in partnership with Cheerfy.

They now have nearly 100,000 members in their databases. The brand uses our CRM to extend its relationship with consumers to the digital ecosystem. "We chose Cheerfy because it was a specialized option for restaurants. It wasn't just any CRM, but one that met our needs very specifically." - Juanma Díaz-Pinés, CMO and partner of Juancho´s BBQ.

Juancho´s BBQ decided to go a step further by offering its customers Cheerfy Pay: the option to order and pay autonomously, directly from the table or through the kiosks located in some of their venues. "With this alliance, the in-house experience is elevated to a higher level, as it not only improves efficiency in our operations and facilitates the work of our team, but also increases customer satisfaction by increasing their autonomy and reducing wait times."

To complete the partnership between Juancho´s BBQ and Cheerfy, the brand relies on Cheerfy Shop to bring the taste of their burgers to Madrid households, including their famous Bacon Juancheeseburger, awarded as the Best Burger in Spain.

Cost reduction on the platform, total and autonomous control of the menu, or multi-carrier integration are some of the attributes of the Cheerfy Shop product that allow Juancho´s BBQ to operate most efficiently in terms of both time and resources.

  • Optimization of the dine-in experience

    Payment through a QR code helps to avoid the constant back and forth of waiters to the tables, with order pads and payment terminals. Similarly, it helps to make the ordering and payment experience more efficient for both the staff and the diners.

  • Integration of Cheerfy Loyalty across different channels

    Regardless of whether the Juancho´s BBQ customer places an order through Cheerfy Shop (for delivery or pickup) or dines in using a kiosk or Cheerfy Pay, they automatically receive accumulated points in their transaction. 100% integrated, frictionless.

  • Multi-carrier order shipping

    Juancho's BBQ has optimized order management by integrating its online store with multiple transport companies simultaneously. Cheerfy Shop has allowed the brand to define its policy for each day of the week, prioritizing, according to time slots, which carriers operate at any given moment.

  • A fully tailored CRM

    Launch communication, testing of new products, and opening invitations are some of the campaigns executed by the brand with Cheerfy Loyalty as the central axis of its Email Marketing strategy. Additionally, Club members will receive impactful communication snippets through the automations enabled by the platform during the four stages of the plan: Rookie, Sophomore, All-Star, and Legend.