#4 Cheerfy Bites | Grupo Nomo collaborates with Pils Ferrer on their 15th anniversary | Order & Pay & Delivery
/
Grupo Nomo | An exclusive workshop for its Nomo Clan
Today we're talking about one of those actions that are capable of conveying the essence of the brand to consumers with creativity and (very) good taste.
This is the case of Grupo Nomo, which gives us a masterclass following its recent collaboration with Pilsferrer. On the occasion of Nomo's 15-year history, the artist has captured the brand's journey in 3 chapters, each representing a stage that marks its history.
London Calling: The moment when Borja Molina-Martell receives a call from his brother Juan, explaining that he has discovered a new sushi concept in London. Thus, in 2007, Nomo Gracia was born, the origin of the Group's story.
The time is Nao: In their passion for exploring culture, tradition, and gastronomy, the family decides to travel to Japan. There, along with Nao, they discover the secrets of Japanese cuisine, which they later bring to Barcelona. Nao becomes another member of the family, affectionately called "the Japanese brother."
Barcelona 'n' roll: Barcelona is the city where the Nomo story begins. Everything is in motion: rides throughout the city on motorcycles and bustle in the kitchen. The delivery line is also born, to which later the rest of the restaurants in the Costa Brava, Madrid, and Girona will join.
These are the three collages that have been designed as part of this campaign. Through their delivery channel, Nomomoto, consumers can purchase a limited edition of collectible metal boxes with the PilsFerrer x Nomo designs during the month of May.
Pils Ferrer x Clan Nomo
As a way to involve the Nomo community in this initiative, a collage workshop was organized with the artist, exclusively accessible to Native and Mentor members of the Nomo Club, their loyalty program.
Thanks to these kinds of initiatives, we have examples of how to nurture and elevate the Restaurant Digital Experience through such original and special practices where the consumer naturally engages with the brand.
Would you like a better understanding of our latest developments and use cases that we showcase?
I'd be delighted to talk with you!
Paola
Regional Sales