#12 Community News | Digitalization Arrives to Markets: The Case of San Leopoldo | Kiosk, Places, Pay & Loyalty
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Mercado San Leopoldo | 100% Digital Experience
The combination of tradition and technological advancement is made possible through initiatives like that of Mercado San Leopoldo. Under the leadership of Leopoldo Guzmán, an emblematic space in the capital is revived, aiming to energize the gastronomic offering of the Almenara neighborhood with 15 venues that bring together a selection of renowned brands.
In a food market-style setup, La Martinuca, Casa Dani, Juanchos, or Montchis are among the options consumers can find within the market's galleries. Offering a seamless consumer experience, patrons can place, pay for, and enjoy a multi-brand order in a unified manner by ordering from physical kiosks or scanning QR codes located on the market's tables.
For those who don't want to miss the opportunity to experience the culinary variety offered by the market without leaving home, there's a Delivery and Takeaway service available under the same premise: facilitating the multi-brand shopping experience for the customer, even from home.
Furthermore, with every online or offline transaction, customers will automatically become part of the market's loyalty club, promising exclusive benefits and promotions for its members.
Leopoldo Guzmán, one of the founders of the market, spoke about something fundamental for this type of initiative: curating the offering.
Part of the key to success, according to the entrepreneur, is that "we have managed to bring together in one place brands that had never been so close to each other, and to bring to this area of the Tetuán district what they have been offering for years in Chamberí, Centro, and Salamanca."
On the digital front, it's evident that they have a specific solution in place. Places is born with a focus on multi-brand spaces (markets, shopping centers, multi-brand dark kitchens, or even festivals) but in practice, it's much more. Combined with other proposals for process digitization such as the option to order and pay at the table or the integration of all these features into a physical kiosk, it results in an unparalleled user experience.
Would you like a better understanding of our latest developments and use cases that we showcase?
I'd be delighted to talk with you!
Paola
Regional Sales