Food and Drink delivery to the office – a goldmine left untouched?

1-min read

Just behind that wall is a bundle of treasure yet to be reached. Sometimes things are within our grasp, but we fail to see the full picture. This article highlights key reasons why I believe businesses in the Hospitality sector are missing out on a potential gold mine with targeted workplace delivery.

In a world where the line between work life balance seems to be becoming increasingly blurred, being able to offer customers fresh food and drink to their office with ultimate convenience helps to separate them from their working day, even if only for a few minutes. Work can be stressful, so anything that could positively impact a person’s mental health should be considered!

We have all been there, no time for breakfast before commuting or a hectic schedule meaning no lunch break. If you can deliver right to an employee’s desk it takes away the time they need to hunt around for something to eat or drink. Customers can pick their favourite choices and have them in as little as 15 minutes. Convenience is key in this circumstance, from selecting their dishes to checking out, the customer can order in a matter of seconds.

Workplace catering is here to stay

The office is the centre of a business’s creativity. Workplace catering could become a regular revenue source as companies will place large orders to cover several of their staff. Many employees from the same organisation could pick from a menu, creating lots of small orders that you bundle into a single preparation and delivery. There are over 5 million employees in London alone, hopefully this statistic shows the staggering number of potential customers no matter where you are located. Catering to them will allow you to deliver and display your unique restaurant experience at any location, building loyalty and love with consumers.

The characteristics of orders to workplaces at lunchtime are not to be argued with. Standing out from our data is a 30% increase in overall order worth with brands who offer a catering menu. Put quite simply, the higher the value of orders, the higher the profitability. Repeat customers regularly buying £100+ worth of food for their organisation could be compared to a sparkling diamond, right? Scheduled orders are put in every week to brands that are adjusting and accommodating.

We spoke to our good friend Alberto, CEO of a high growth company who regularly caters to his workplace to hear his thoughts.

“I order to the workplace because we regularly have long team meetings and have lunch together to be more efficient with our time. The convenience is that we can work harder, be more effective dedicating less time to lunch while the team is happy with it because we have good quality food together. I would recommend it because it is very practical and convenient, you can keep your meetings and discussions in a friendly and closer atmosphere.”

How Cheerfy could help you reach the goldmine

• Cheerfy Shop can look to reach customers within a specific delivery range, allowing you to target office heavy locations. We are integrated with platforms like Stuart, which will provide an automated delivery process where we can assign a delivery driver size dependent on the price of the order, saving money and being more efficient with transport.
  

• You can use our features to offer separate menus catered for the workplace, which can only be accessed at certain times, offering pre booking or even allocated time slots. Setting a cut off time for offices to order will make sure you do not get overwhelmed in the kitchen during your busiest hours and be 100% in control of your online and physical location.
  

• Cheerfy Loyalty will allow you to have a direct channel of communication between you and the office, where customers can register and receive marketing material, as well as discounts and offers. Building a loyalty program with these customers will help you maximise your profits, as it will increase the amount of times regular orders are made.

I hope this article has introduced and potentially shown you why we believe workplace delivery is an untapped opportunity in the hospitality industry. With Covid-19 measures easing, you need to be ready when employees return to the office. Maybe you do not want to be selling high value orders to loyal customers through delivery aggregators who charge a hefty percentage?

If you are already using Cheerfy, we encourage you to think about how you could expand your services to accommodate.

If you do not use Cheerfy but are thinking about it, we would be happy to explain operations and capabilities in further detail.

Sam @ Cheerfy