Inspire and entertain with your recipes

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1-min read
Celebrity chefs like Yotam Ottolenghi or Jamie Oliver have always been prodigal in their sharing of restaurant recipes.

This is part of a global trend where we increasingly consume author recipes. According to NPD Group, cookery books sales have been increasing 20% annually. And this need can only accelerate in an environment where we are all forced to #EatAtHome. Its fundamental driver (vs googling for recipes online) is TRUST both in style and results, the kind of trust your customers naturally have in your brand.

So now it looks like the perfect time to start sharing recipes for your classic dishes, your popular cocktails or your secret salad dressings. Nostalgia for your creations can deliver some much needed inspiration, excitement and comfort at home, which will turn into customer loyalty down the line. Restaurants like Coya, Wagamama (via Gousto), Spanish group Larrumba and many well-known chefs already started.

  • Make them fun, adding tips to involve kids in the preparations

  • Offer a surprise gift when they post on Instagram their accomplishments

  • Convert engaged customers into leads for a party, sampling or tasting for the time you reopen 

If you already use Cheerfy, you can automatically segment customers by preferences (50-60% share theirs!), offering you a channel to deliver personalised recipe ideas.

Interesting? Get in touch. Always here to talk. #StaySafe

Adrian @ Cheerfy