Music also builds customer loyalty 🎵
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1-min read
In his famous TED talk, Daniel Kahneman (Nobel Prize for his analysis of the psychology of human behaviour) explains how just one relevant event is needed to influence a person's perception of an experience.
The COVID-19 crisis has forced us to experience a new paradigm of consumer behaviour. Knowing that we will have to #EatAtHome, any detail that recreates the customer experience at your venues to the maximum may be that secret ingredient that we like so much.
A good option is to share one of your Spotify lists from your restaurant. Songs are associated with memories, experiences, ie. with your brand.
Not surprisingly, the impact of music on customer loyalty is clear: according to a Mood Media study, 70% of consumers say that listening to music on premises helps them relate to and connect with your brand.
In this line, sector benchmarks such as Coya, Nando's, and Grosso Napoletano in Spain, among others, are already sharing their playlists with their customers. They complement their delivery and recipes, generate a closer experience and inspire that desire to return to their restaurants:
Create hashtags and viral challenges around your songs on social networks.
Enhance your recipes online, your home delivery and the story behind your drinks and dishes.
Organise your comeback in style with those who follow your playlist: tasting events, parties or even unexpected surprises.
If you use Cheerfy, it can be your loudspeaker by giving you a communication channel through which to send personalised playlists and see how the people who listen to your music return to your restaurants. Somebody with a sweet tooth doesn't listen to the same music as an unconditional beer fan!
Interesting? Get in touch. Always here to talk. #StaySafe
Nacho @ Cheerfy