E-commerce, your great ally

1-min read

Businesses with a value proposition based on physical experiences are facing a great challenge. Circumstances make you unable to attract customers to your restaurants, bars or coffee shops, but... What if you take the restaurant to their homes?

If we recently mentioned sharing recipes as a way of interacting with your customers in these times of COVID-19, now we suggest you go one step further through e-commerce.

E-commerce allows you to "open the doors" of your business while the confinement lasts, but above all, it gives you the opportunity to be prepared for a future that will most likely be marked by greater social distancing.

Furthermore, it provides you with a new income source, helps you maintain your brand awareness, and allows you to increase engagement with your customers.

On the other hand, your customer saves time in finding everything they need. And this doesn't mean having to compete with Tesco or Deliveroo but to occupy the space in-between by providing quality products, specific to your brand, or even from other countries.

Some consolidated platforms such as HelloFresh or Gousto, which has recently closed £33 million in funding, help us validate this market opportunity.

Pure, Trü or Inventive Productions (owners of Alcotraz) are just some examples of businesses that have already launched this type of initiative:

• Make "recipe boxes" for food or cocktails, sharing the steps to follow and delivering all the necessary ingredients.

• Generate a way out for your stock of non-perishable or semi-perishable products and avoid sending them to waste .

• Sell meal packs that contain all the components for complete and quality nutrition, and let customers enjoy it at home or in the office.

If you already use Cheerfy, we can help you make this e-commerce happen,  integrating the experience in your restaurant with the online world.

Interesting? Get in touch. Always here to talk. #StaySafe

Tony @ Cheerfy