One ring to rule them all

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1-min read

Do not be frightened. Although I would love to, I am not here to talk about Lord of the Rings, nor to reveal its end because you must watch it. I will do it on the incipient need of hospitality to carry out its digital transformation in the simplest way.

Technologically speaking, the operational complexity of a restaurant becomes overwhelming. There are a multitude of platforms, most of the time unrelated to each other, that separately manage different unknowns of the same equation. Emailing and booking platforms, online orders or feedback are just some examples.

Such technological fragmentation is surely one of the main reasons why digitization is taking place slower than in other sectors.

"There are two transformative elements for modern-day retail.
First you have to create a customer experience in your brick-and-mortar store to make it a destination.
And you have to extend that experience to a digital customer relationship.
And if you fail to do both of those, you will struggle".
Kevin Johnson, CEO @ Starbucks


If the digital relationship with your customers is already as important as how tasty your food is, the question at this moment should be, of all the platforms that exist, which one would I need?

Although of course custom solutions can always be developed, many companies prefer to focus on serving and delighting their customers, hiring a one-stop platform that allows them to integrate the different solutions to develop a single "operations centre".

Find here some of the virtues of centralized and automatic management of the relationship with your customers:

  • Integration between orders received and your loyalty plan. The connection between your own sales channel and your loyalty plan, in addition to supplying a new source of income, allows you, for example, to reward your customers individually and in a personalized way based on the orders received, and regardless of where they were done (Delivery, Take Away or Dine-in).

  • Ask your customers for feedback in a contextual way. Associating your customers shopping experience with an assessment not only allows you to know your points of improvement but also gives you the opportunity to start fluid and sustainable digital conversation with all of them.

  • Centralize all your data sources in one place. Registering clients through different channels (QR on your packaging, QR on the table, online store, bookings, web...) and placing them on the same platform, gives you the possibility to "act on the data" in real-time and automatically.

  • Centralized analysis of the data. Analyze both the characteristics of your audience (demographics, habits, likes, recurrence, feedback...) and the results of the actions carried out from a single Dashboard that encompasses all sources of information.

If you already use any of the Cheerfy platforms, I encourage you to consider the advantages of jointly using the online sales and loyalty platforms.

If you still don't use Cheerfy, I encourage you to ask yourself the following question: do I want to use a different ring for each task, or a unique one that rules all of them?

I will be happy to talk if you want to know all the details.

I am here to help you.


Tony @ Cheerfy